• Using imagery in research-based paragraph

Have you ever noticed the difference between seeing with the mind and seeing with the heart? Fairly easy to distinguish, the nuance is key to analyse how a person approaches visual content. For example, you could perceive stars as a diamond dust sparkling the sky, or, as luminous balls of gas held by their own gravity. However, this difference isn’t so important anymore when the visual content is shaped to direct the viewers’ perception in a single direction. The red bold letters on the COVID-19 posters are meant to make you feel a sense of danger and urgency just like the rainbow depicted in several social media images can make you feel hopeful. From the font of the text to the colors used, everything part of what we see daily has been thought out by a team working in a big building to produce a specific emotional response from the viewers. Commonly used in marketing, visual communication strategies reinforce the message presented and aim to tingle your mind leading emotions to guide you towards the desired action, whether it is to donate funds or share the post on your Instagram story.

• Hypothetical scene

Imagine that you are living in a vast territory. The sun rays reflected on the snow make your eyes squint during this glacial morning. You are hungry. A cycle has been interrupted; a lack of balance is settling. Your daily routine has changed, and your people’s economy is tumbling down. You go back inside the house and hear your little sister’s stomach growling. A soft kiss on the cheek is enough to make her smile, but her hunger will last for a while. She waves you goodbye as you watch her through the frosted window, reflecting about how it all started with a simple image. An image that had the power to transform what you believe is right into a horrid act.