• Rewriting the ending

I tried to end off with the last short scene of the documentary that I am referring to in my article, and to echo a note that I struck at the beginning.

This time, the boy is holding the gun. Pow. He goes on the boat with the man and they get closer to their prey. The boy is now 13 years old and he is a hunter in his own right. The seal’s blood colors the snow.  As we see him surrounded by the icy landscape, the narrator says, “It’s time for a new model of animal activism. And I hope the world will see that we as Inuit should be a part of it.”

• Structure

1. Watching a documentary about seal-hunting.
2. Imagine that you are an Inuit.
3. Some awareness campaigns are made to force an emotional reaction from the public.
4. The visual content that we are exposed to is shaped to direct our opinion in a single direction.
5. It is questionable to say that the people behind campaigns actually support the causes that they present.
6. Awareness does not always follow actions.
7. The Inuit need to be a part of the seal-hunting awareness campaigns.